Posts Tagged ‘Dallas Cowboys Cheerleaders Barbie’

Mattel's Barbie doll tribute to the Dallas Cowboys Cheerleaders

Mattel's Barbie doll tribute to the Dallas Cowboys Cheerleaders

Cheerleaders sometimes get unfairly stereotyped as ditzy blondes. Barbie sometimes gets stereotyped as a ditzy blonde.  Now we get two popular stereotypes blended into one.

Mattel’s Dallas Cowboys Cheerleaders Barbie, hailed by the NFL team as toys that celebrate accomplished and diverse women, was just dissed by the Campaign for a Commercial Free Childhood.

The CCFC just awarded Barbie with their first annual TOADY (Toys Oppressive and Destructive to Young Children) award as well as declaring her the worst toy of 2008:

“The toys we give children reflect our values,” said CCFC’s Director Dr. Susan Linn, author of The Case for Make Believe. “And no one who cares about children’s wellbeing could produce a toy like the Barbie Dallas Cowboy Cheerleader doll. It embodies a host of harmful expectations about what girls are supposed to be like.”

Rated by Mattel as appropriate for children age six and up, the Dallas Cowboy Cheerleader Doll comes with the shortest of short shorts, stiletto boots, and a revealing halter top. The preposterously skimpy outfit allows children to get a better view of Barbie’s impossibly long legs and dangerously thin body.

“When you combine two classic symbols of gendered stereotypes – the Dallas Cowboy Cheerleader and Barbie – you get one terrible toy,” said CCFC Steering Committee member Joe Kelly, of Dadsanddaughters.com. “Do we really want to teach our young daughters that they belong on the sidelines, not in the game, and the way to get noticed is show a lot of skin?”

OK, so what say you, cheerleaders?

Even if you are too old to play with Barbies anymore, is she or the Dallas Cowboys Cheerleaders being unfairly branded here?

Guys like the Dallas cheerleaders for obvious reasons. But do they represent something beyond the skimpy costumes?

Sound off with our exclusive Dallas Cowboys Cheerleaders Barbie Poll!


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